Are you prepared financially? Do you have that safety net to fall back on? Could you use a passive income to supplement your current budget? Could you use a little cash flow for those little extras? How I about I teach you to market online in the easiest, least expensive and evergreen method I know.
We talked about online Marketing in the past now we are going to break it down.
So what do you need to start an online store? A website for one and a domain name that is definitive of the type of product(s) you will offer and a hosting account to house your store/website. How do I make money from a website? First off, there are two types I want you to consider. First type is a lead based website that you host providing leads to other businesses. For example, a website in the Real Estate niche. You have a website that tells all about real estate in your area, the local attractions, restaurants and everything that would make your area attractive to potential home buyers. It is your job to pre-sell (only from the information you provide on your website, you need never make direct contact with and interested parties).
Now, you have these leads interested and it’s time to monetize the lead. There are many tracking programs that can be incorporated into your site. You are in the business of providing leads to companies and real estate companies in particular are willing to pay well for these potential buyers. With a tracking program you can track how many leads click through the links on your site to a particular real estate agency. These companies aren’t paying for sales, they are simply paying for leads. I have seen lead sites pulling $50-$80 per lead in some instances.
With the exception of updating your site with the latest news and local offers, this is pretty much a “hands off’ business opportunity. Whether you choose to use software to track leads or feel you would like to contact the businesses directly is your choice.
Next time, we will discuss how to approach an Affiliate website, without your own product and without constant maintenance. There are many opportunities out there!
Most of us, at one time or another, have contemplated starting our own business. Where to begin for someone starting a business for the first time can be daunting and unclear.
I’m here to tell you there is no better time to start a business, particularly online. Whether you are starting a kitchen table business to supplement your current budget or you have a product or service of your own to sell, sales on the web can be endless. The best part of the Internet is you don’t have the overhead of a brick and mortar store. Mind you, should you currently have a location for your business, expanding to the Internet can greatly increase your sales.
If this is your first business, you may want to consider an affiliate store. Being an affiliate simply means you are selling an item or sending leads for a portion of the profit. Percentages differ from offer to offer from 4% to as high as 75% depending on the product. Businesses are simply using your business to get their name and product out across the web, and many are willing to pay a premium for it. Whereas you are making the fist sale for them, they are going after reoccurring sales, thus they are willing to pay well for the first contact.
There are many sites available that offer different affiliate programs. Below is a link to few to get you started, there are thousands!
I am a great believer in the WordPress platform. It has never been easier to set up a store on the internet. With a self hosted WP site (self hosted is hosting on your own server account. WordPress.com doesn’t offer the flexibility of your own site), you have access to inexpensive store builder programs, SEO programs for ranking, payment gateways, email, autoresponders and the list goes on.
On the radio program Heidi and I discussed the 3 most important steps everyone must take before starting any business. They are research, research and research. Not being flippant, the research never ends in business. You have to stay ahead of those who offer the same product or service. This is the same if you are an Amazonâ affiliate or you’re in tractor sales. If you have ever heard the pitch “get a store up in the internet and never touch it again… ,” well, they have stores that don’t show up in the first 10 pages or 100 results in the search engines. No one sees his or her store and no one buys.
Next time I will show you how to set up an affiliate store of your own and how you can make a passive income for just a couple of hours a week.
Having your own business can be a very rewarding venture. Whether you are looking for a small “kitchen table” business that provides a small passive income to supplement your current job or a full blown business that can enable you to boot the full time job completely, there are many options for you.
Probably the easiest way to get your feet wet in online marketing is affiliate marketing. Basically, you are on the web promoting someone else’s product or service for a percentage of the sales. There are an endless number of products out there for you to promote.
So you don’t have a product yet and you don’t see the appeal of affiliate marketing, analyze your talents and try to envision people paying you for your specific talents. Do you read well, can you narrate books? There is a great demand out there for audio books. Do you write? The combination can be golden.
Do you craft? Sites like Etsy can be a great vehicle for promoting your crafts.
I you have a product or service of your own that you want to promote online, the possibilities are endless.
When contemplating starting your own business online, start with your passions. I assure you there thousands of people out there with the same interests you can promote your products to. The internet is a never-ending source of possibilities.
What drives your website? How do potential customers find your business? How do the search engines determine how to list your website in the search results, both locally and internationally?
Although there can be many factors affecting your site in regards to search engine ranking, we talked about authority and relevance in the last post, but, most importantly it is necessary to make your site available to internet by establishing relevant keywords or keyword phrases that reflect just what your business is about.
What is a keyword or keyword phrase? These are the word or words that a potential customer types into the search that will bring your site up in the results.
It is important to know that it is human nature to search in phrases rather than a single word search. If you are searching florists, you are less likely to search “flowers,” and more likely to search for “flower arrangements” or Rose flower arrangement.” Also, in SEO, it is important to use search phrases to dovetail the rankings.
Here’s an example:
Keyword phrase: “red flower arrangement designs”
This phrase will give you more power with multiple rankings.
1) Red flowers
2) Red flower arrangements
3) Flower arrangements
4) Flower arrangement designs
5) And red flower arrangement designs
You now have the potential of 5 first page rankings from just one keyword phrase!
Now, with the proper placement of your keyword phrase within your page, titles, meta, alt tags, content and even your domain name, the search engines know what your site is about and is happy to show your website in the search rankings! Don’t let this bog you down, I will explain all of this as we go along.
In the next post, I will show you how to discover keywords that are relevant to Your Business! If you haven’t yet set up your Google Account, go back into that post and do that now. I will show you how to get your keywords for free from Google!
What elements make a great website? I am asked this by most every client I meet. The formula isn’t as difficult as one might think. As with everything website… we have to build to get Google’s attention, and Google watches everything from how your site is constructed to how long visitors spend on your page. Face it, there are probably thousands and thousands of websites in your niche and Google has to pick the most relevant to display in the search results.
There are two words you must keep in the forefront of your mind, Authority and Relevancy.
Authority. Your site must prove to Google that you are an authority in your niche or market. If other sites link to you because you have great content, you must be an authority in your area. This is heavily weighted by Google.
Relevance. How relevant is your content to product or market. Do you provide information that others don’t? And, how do you become more relevant than the masses. The more time a visitor spends on your site, the more Google feels you are relevant to the topic.
Now you see that authority and relevance is essentially the same thing. More quality content and a site that is more engaging and relevant will keep the visitors on your page. So how do I do that?
Our example is a flower shop. This flower shop specializes in red flowers, the best red flowers. A good site will show numerous photos of these spectacular red flowers. There will also be content explaining where these flowers are grown, maybe a photo of the fields. A video of these flowers being prepared for shipment from the grower, or the grower’s own video. Lastly, on the same page, photos and or videos of your arrangements utilizing these exceptional red flowers. Maybe to wrap up, how to take care of your red flowers. Maybe even a testimonial from someone who received these red flowers.
This page on your site is an authority page, offering information that most don’t. Your page is highly relevant to anyone searching for red flowers. The use of a variety of original content and especially the video ensures the visitor will hang around for a while.
Next time, we will talk about site structure and what the “Big G” is looking for!
My Best, Chuck
One of the most useful tools for getting your business website noticed on the web is .. actually … Google itself.
What a deal, a free Gmail account, YouTube account, access to Google Maps, Google Drive, Google’s Webmaster Tools which are a necessity for promoting your business and the best tracker out there, Google Analytics.
Like I said, registering for a Google account is free and very easy to complete. Please watch the video below and I will walk you through the entire process.
You have spent a great deal of time and energy in developing your business, now you need to approach your online presence with the same diligence and research.
Your first instinct may be to get your domain name. After all, this is exciting and it’s also one of the best deals on the net. A domain name generally costs approximately $12 per year! A real bargain, huh? But, hold on a minute! That domain name can be a great ranking tool is used properly. So, for now, let’s hold on that. We are going to lay some ground work first.
First off, you are going to need a Google account. Sounds tough? No it’s really easy and from that one account, you can promote your website, get a Gmail account, access your YouTube account and eventually use Google’s free analytics tool which will show you on a daily basis how many people are visiting your website, from where, even the type of browser and device they use when they surf! This is a great resource as you go along with your business. It can give you the information you need to determine where you need to focus your attention.
After you have established your Google account, you will have access to Google’s Keyword Planner. I will show you how to find the appropriate keywords that best fit your product or service. These are the words or phrase a potential customer types into the search box that bring up your site. This can be tricky, but I will walk you through the process. Once you have an understanding of the process, it becomes second nature.
So, in this post, we have talked about how immediately registering a domain name isn’t the place to start, why setting up a Google account is so important in the beginning and the importance of picking the keywords or keyword phrases that best reflect your service or product.
In the next post, we are going to set up your Google Account.
You have finally committed to the business you have always wanted to run. You have the plan in place, the product to sell, the space to lease and the website…Crap, the website.
There is so much involved in marketing online, first off you need a webpage. It’s no longer as easy as having your sister-in-law’s brother’s friend’s nephew put a site up for you. The search engines, primarily Google, have criteria that have to be met to in order to get listed in the search results. If you don’t meet or exceed these requirements you will face algorithm penalties and your site may never see the light of day.
Which brings me to companies that create websites and offer SEO. We have been in the biz for quite a while and at times, some of these companies’ practices make me cringe. You need to investigate any company you use and make sure they can produce as they profess. You don’t need someone learning the business on your dime. A good filter is to search companies online. See which ones come up on the first page of Google. Not the second page or the fifth … if an SEO company can’t get their own site listed on the first page of Google, what are the chances they will get you there? We’ll delve further into this later.
In this series of blog posts I will arm you with the information you need to make an informed decision of just how to approach your online presence. We will discuss on page SEO optimization as well as off page and how to determine the keywords that will benefit your site in the search results. I will offer help on social media integration as well as video promotion. I will share why blogging on your site is such a good idea
A carefully structured online presence can translate into increased traffic and money in your pocket.
Check back often and be sure to check out the show!